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Table of Contents – The Robert Collier Letter Book
1. What Is It That Makes Some Letters Pay?
2. How To Arouse That Acquisitive Feeling
3. Getting News Interest Into Your Letters
4. Word Pictures That Make People Want Your Product
5. Motives That Make People Buy
6. The Proof Of The Pudding
7. Supplying That Impulse
8. How To Put A Hook Into Your Letters
9. The Six Essentials
10. How It All Began
11. The First Olive
12. Selling $2,000,000 Worth Of O. Henry Stories
13. A World History That Sold
14. Books That Many People Know
15. How Wells’ “Outline” Was Sold
16. How The BookBuyers Saved A Campaign
17. A Giant Of The Mails
18. The Third Fifty Thousand
19. Will You Accept This Little Gift?
20. One Million Dollars’ Worth Of Orders In The First Six Months
21. Taking The Guess Out Of Advertising
22. We Help To Start A Store
23. How To Reach The Leaders
24. Collecting With A Smile
25. The Ideal Sales Letter
26. How To Raise Money By Mail